Q. Why not just write my name and address on my bags?

Answer.
For security reasons you are strongly advised not to openly display your name and address details on your luggage.

The personal details that match you to your TRACE ME protected luggage will not appear on the tag because they are safely and securely stored in the world’s largest property ownership register: www.immobilise.com. So you no longer need to risk identity or other kinds of theft by writing your name and address on your bags.